Think with Google
Quick ideation and prototyping in an agile cross-office environment were essential for success in this touchscreen project

One of the many products of TwG is the Machine Learning solution for marketers. On the website users can learn about machine learning in a Googley-gamified way.

So, when it was time to bring this experience to the Google Marketing Live 2019 event in Brooklyn it wouldn’t make sense to just put a few computers or tablets for people to have the same experience they could have on the site.

Instead, we decided to use 55” touchscreens to leverage the wide space of ML’s stand in the event. Morphing the experience into a physical one was the way we found to make it much more impactful than just a regular website.

The work was partially adapting content that was already live on the website as well as coming up with new ones, since they wanted to release.

I had to crash-course my way into machine learning in order to design the experiences correctly and also illustrate the hero for each instance. For this project, I teamed up with two talented designers from the Bogotá office to help me design and prototype daily iterations of the screens.

Let’s get physical
I was able to design not only the experience but also the layout for the frames in which the screens were placed. That was a first for me.
Plus one mentality
My takeaway

After all was done we wanted to give the client a little extra, just for the fun ot it so, hey, here’s some t-shirts for the brand ambassadors to wear during the event

As cliché as it will sound I’ll just say it: test, test and then test it some more.We tested it in the real screens and found out that the UI was too low in the design making it harder for users to interact. We also realized that the illustrations were too similar to the UI so that could potentially mislead users

This project was made possible with the amazing talent of:
Irina Lee,
CD; you’re the best, Irina!
Juan Luna and Alex Garcia, Visual Designers
Corey Vogel and Patsy Wagner, Copywriters
Eshani Parikh, Program Manager
Gregory Spiker, Web Engineer

<Back to work
<Back to work
Daniel Motta
Think with Google
Quick ideation and prototyping in an agile cross-office environment were essential for success in this touchscreen project

One of the many products of TwG is the Machine Learning solution for marketers. On the website users can learn about machine learning in a Googley-gamified way.

So, when it was time to bring this experience to the Google Marketing Live 2019 event in Brooklyn it wouldn’t make sense to just put a few computers or tablets for people to have the same experience they could have on the site.

Instead, we decided to use 55” touchscreens to leverage the wide space of ML’s stand in the event. Morphing the experience into a physical one was the way we found to make it much more impactful than just a regular website.

The work was partially adapting content that was already live on the website as well as coming up with new ones, since they wanted to release.

I had to crash-course my way into machine learning in order to design the experiences correctly and also illustrate the hero for each instance. For this project, I teamed up with two talented designers from the Bogotá office to help me design and prototype daily iterations of the screens.

Let’s get physical

I was able to design not only the experience but also the layout for the frames in which the screens were placed. That was a first for me.

Plus one mentality

After all was done we wanted to give the client a little extra, just for the fun ot it so, hey, here’s some t-shirts for the brand ambassadors to wear during the event

My takeaway

As cliché as it will sound I’ll just say it: test, test and then test it some more.We tested it in the real screens and found out that the UI was too low in the design making it harder for users to interact. We also realized that the illustrations were too similar to the UI so that could potentially mislead users

This project was made possible with the amazing talent of:
Irina Lee,
CD; you’re the best, Irina!
Juan Luna and Alex Garcia, Visual Designers
Corey Vogel and Patsy Wagner, Copywriters
Eshani Parikh, Program Manager
Gregory Spiker, Web Engineer

<Back to work
<Back to work
Daniel Motta
Work
About me
Think with Google
Quick ideation and prototyping in an agile cross-office environment were essential for success in this touchscreen project

One of the many products of TwG is the Machine Learning solution for marketers. On the website users can learn about machine learning in a Googley-gamified way.

So, when it was time to bring this experience to the Google Marketing Live 2019 event in Brooklyn it wouldn’t make sense to just put a few computers or tablets for people to have the same experience they could have on the site.

Instead, we decided to use 55” touchscreens to leverage the wide space of ML’s stand in the event. Morphing the experience into a physical one was the way we found to make it much more impactful than just a regular website.

The work was partially adapting content that was already live on the website as well as coming up with new ones, since they wanted to release.

I had to crash-course my way into machine learning in order to design the experiences correctly and also illustrate the hero for each instance. For this project, I teamed up with two talented designers from the Bogotá office to help me design and prototype daily iterations of the screens.

Let’s get physical

I was able to design not only the experience but also the layout for the frames in which the screens were placed. That was a first for me

Plus one mentality

After all was done we wanted to give the client a little extra, just for the fun ot it so, hey, here’s some t-shirts for the brand ambassadors to wear during the event

My takeaway

As cliché as it will sound I’ll just say it: test, test and then test it some more.We tested it in the real screens and found out that the UI was too low in the design making it harder for users to interact. We also realized that the illustrations were too similar to the UI so that could potentially mislead users

This project was made possible with the amazing talent of:
Irina Lee,
CD; you’re the best, Irina!
Juan Luna and Alex Garcia, Visual Designers
Corey Vogel and Patsy Wagner, Copywriters
Eshani Parikh, Program Manager
Gregory Spiker, Web Engineer

<Back to work
<Back to work
Daniel Motta
Work
About me
Daniel Motta
Work
About me