Medellín Music Week
Work >
Medellín Music Week
March is the electronic music month in Medellín, Colombia.  To celebrate the very first edition of Medellín Music Week  (sort of a Colombian electronic music SXSW), we developed a pop-up WebAR experience to engage users and give away freebies to promote the event

The client wanted a digital stunt to generate some buzz and give users a one of a kind experience.

To achieve that, we “hid” a bunch of swag inside the AR so, after users play a short animation, they would get a badge with some prize or an invitation to try again.

To lure people in, we built a LED structure and pasted the trigger posters inside of it. Because this totem was going to be placed in live events (oh, life before the pandemic!), it had to have a strong visual appeal since there’s a lot of visual stimuli around.

Electronic music fans are usually prompt to consume and enjoy cutting edge tech stuff, that’s why WebAR appealed massively in this project.

It’s easy to forget that designing experiences frequently means letting go of the traditional rectangles of phones and screens. It’s rewarding to think of physical spaces and see humans interacting with it. People still don’t know how to experience WebAR. In this case, this gap was manageable because we had brand ambassadors helping out. WebAR technology is not quite there yet. It is still kinda buggy, so users may not have an optimal experience.

This project was made possible with the amazing talent of:
Julien Renau,
Creative Technologist
Stijn Janssen,
Creative
Beto Garcia,
Designer/Illustrator

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My takeaway
Daniel Motta
Work
About me

The client wanted a digital stunt to generate some buzz and give users a one of a kind experience.

To achieve that, we “hid” a bunch of swag inside the AR so, after users play a short animation, they would get a badge with some prize or an invitation to try again.

To lure people in, we built a LED structure and pasted the trigger posters inside of it. Because this totem was going to be placed in live events (oh, life before the pandemic!), it had to have a strong visual appeal since there’s a lot of visual stimuli around.

Electronic music fans are usually prompt to consume and enjoy cutting edge tech stuff, that’s why WebAR appealed massively in this project.

My takeaway

Internal projects matter. They are a great way to foster team and culture building. Don’t treat is as client work. Instead, think of it as a team building exercise. It’s hard to demand from people when they’re doing work in their free time so focus on the gains as opposed to the time spent

To make it even more interesting, we designed some swag in the form of t-shirts and stickers and sent them over mail to every single person in the company  in these nifty envelopes

This project was made possible with the amazing talent of:
The entire Colombia team. You rock.

Medellín Music Week
March is the electronic music month in Medellín, Colombia.  To celebrate the very first edition of Medellín Music Week  (sort of a Colombian electronic music SXSW), we developed a pop-up WebAR experience to engage users and give away freebies to promote the event
<Back to work
<Back to work
Daniel Motta
Medellín Music Week
Work >
Medellín Music Week
March is the electronic music month in Medellín, Colombia.  To celebrate the very first edition of Medellín Music Week  (sort of a Colombian electronic music SXSW), we developed a pop-up WebAR experience to engage users and give away freebies to promote the event

The client wanted a digital stunt to generate some buzz and give users a one of a kind experience.

To achieve that, we “hid” a bunch of swag inside the AR so, after users play a short animation, they would get a badge with some prize or an invitation to try again.

To lure people in, we built a LED structure and pasted the trigger posters inside of it. Because this totem was going to be placed in live events (oh, life before the pandemic!), it had to have a strong visual appeal since there’s a lot of visual stimuli around.

Electronic music fans are usually prompt to consume and enjoy cutting edge tech stuff, that’s why WebAR appealed massively in this project.

It’s easy to forget that designing experiences frequently means letting go of the traditional rectangles of phones and screens. It’s rewarding to think of physical spaces and see humans interacting with it. People still don’t know how to experience WebAR. In this case, this gap was manageable because we had brand ambassadors helping out. WebAR technology is not quite there yet. It is still kinda buggy, so users may not have an optimal experience.

This project was made possible with the amazing talent of:
Julien Renau,
Creative Technologist
Stijn Janssen,
Creative
Beto Garcia,
Designer/Illustrator

<Back to work
<Back to work
My takeaway
Daniel Motta
Work
About me
Daniel Motta
Work
About me
Daniel Motta
Daniel Motta
Medellín Music Week
March is the electronic music month in Medellín, Colombia.  To celebrate the very first edition of Medellín Music Week  (sort of a Colombian electronic music SXSW), we developed a pop-up WebAR experience to engage users and give away freebies to promote the event

The client wanted a digital stunt to generate some buzz and give users a one of a kind experience.

To achieve that, we “hid” a bunch of swag inside the AR so, after users play a short animation, they would get a badge with some prize or an invitation to try again.

To lure people in, we built a LED structure and pasted the trigger posters inside of it. Because this totem was going to be placed in live events (oh, life before the pandemic!), it had to have a strong visual appeal since there’s a lot of visual stimuli around.

Electronic music fans are usually prompt to consume and enjoy cutting edge tech stuff, that’s why WebAR appealed massively in this project.

My takeaway

Internal projects matter. They are a great way to foster team and culture building. Don’t treat is as client work. Instead, think of it as a team building exercise. It’s hard to demand from people when they’re doing work in their free time so focus on the gains as opposed to the time spent

This project was made possible with the amazing talent of:
The entire Colombia team. You rock.

<Back to work
<Back to work