Huge World Cup App
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Huge World Cup App
Soccer is a big deal in Colombia, and the World Cup is the ultimate event for people who love the game. Whenever it comes around, people go crazy with betting polls. So, naturally, we designed an app to allow the 1400+ Huge employees to do a little betting themselves

Culture is a strong value at Huge and cross-office collaboration among the 14 offices around the globe is highly valued and stimulated.

With that in mind, I wanted to leverage the World Cup event to share the soccer betting poll tradition in South America. My goal was twofold: Engage people around one single artifact and put the design team in Colombia in the spotlight during the Cup.

Because this was going to be a side-project involving designers, program managers, and developers, I knew I had to start it way in advance to be able to deliver a day before the World Cup’s kickoff.

I put together a scrum team, and we ideated and validated the concept of the app before rolling it out to a larger group of makers.

The result was fantastic. More than 20 people volunteered for the work, and the outcome was exceptional. We were able to develop the app from concept to launch in a little more than three months, which can sound like a lot of time, but I think it’s ok when you consider that it was designed and built using chunks of free time here and there from everyone.

To make it even more interesting, we designed some swag in the form of t-shirts and stickers and sent them over mail to every single person in the company  in these nifty envelopes

This project was made possible with the amazing talent of:
The entire Colombia team. You rock.

<Back to work
<Back to work

Internal projects matter. They are a great way to foster team and culture building. Don’t treat is as client work. Instead, think of it as a team building exercise. It’s hard to demand from people when they’re doing work in their free time so focus on the gains as opposed to the time spent

My takeaway
People loved it
I was overwhelmed with Slack messages and e-mails after the project went live
Daniel Motta
Work
About me
Huge World Cup App
Quick ideation and prototyping in an agile cross-office environment were essential for success in this touchscreen project

One of the many products of TwG is the Machine Learning solution for marketers. On the website users can learn about machine learning in a Googley-gamified way.

So, when it was time to bring this experience to the Google Marketing Live 2019 event in Brooklyn it wouldn’t make sense to just put a few computers or tablets for people to have the same experience they could have on the site.

Instead, we decided to use 55” touchscreens to leverage the wide space of ML’s stand in the event. Morphing the experience into a physical one was the way we found to make it much more impactful than just a regular website.

The work was partially adapting content that was already live on the website as well as coming up with new ones, since they wanted to release.

I had to crash-course my way into machine learning in order to design the experiences correctly and also illustrate the hero for each instance. For this project, I teamed up with two talented designers from the Bogotá office to help me design and prototype daily iterations of the screens.

People loved it
I was overwhelmed with Slack messages and e-mails after the project went live
To make it even more interesting, we designed some swag in the form of t-shirts and stickers and sent them over mail to every single person in the company  in these nifty envelopes

This project was made possible with the amazing talent of:
The entire Colombia team. You rock.

< Back to work
< Back to work

Internal projects matter. They are a great way to foster team and culture building. Don’t treat is as client work. Instead, think of it as a team building exercise. It’s hard to demand from people when they’re doing work in their free time so focus on the gains as opposed to the time spent

My takeaway
Daniel Motta
Work
About me

Culture is a strong value at Huge and cross-office collaboration among the 14 offices around the globe is highly valued and stimulated.

With that in mind, I wanted to leverage the World Cup event to share the soccer betting poll tradition in South America. My goal was twofold: Engage people around one single artifact and put the design team in Colombia in the spotlight during the Cup.

Because this was going to be a side-project involving designers, program managers, and developers, I knew I had to start it way in advance to be able to deliver a day before the World Cup’s kickoff.

I put together a scrum team, and we ideated and validated the concept of the app before rolling it out to a larger group of makers.

The result was fantastic. More than 20 people volunteered for the work, and the outcome was exceptional. We were able to develop the app from concept to launch in a little more than three months, which can sound like a lot of time, but I think it’s ok when you consider that it was designed and built using chunks of free time here and there from everyone.

People loved it
I was overwhelmed with Slack messages and e-mails after the project went live
My takeaway

Internal projects matter. They are a great way to foster team and culture building. Don’t treat is as client work. Instead, think of it as a team building exercise. It’s hard to demand from people when they’re doing work in their free time so focus on the gains as opposed to the time spent

To make it even more interesting, we designed some swag in the form of t-shirts and stickers and sent them over mail to every single person in the company  in these nifty envelopes
To make it even more interesting, we designed some swag in the form of t-shirts and stickers and sent them over mail to every single person in the company  in these nifty envelopes

This project was made possible with the amazing talent of:
The entire Colombia team. You rock.

Huge World Cup App
Soccer is a big deal in Colombia, and the World Cup is the ultimate event for people who love the game. Whenever it comes around, people go crazy with betting polls. So, naturally, we designed an app to allow the 1400+ Huge employees to do a little betting themselves
<Back to work
<Back to work
Daniel Motta